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Case Study
How we helped Lemlist become the go-to-expert for HR with 3 personal brands
ContentPath built a repeatable content engine for Harpoon's leadership team, turning their insights into high-performing personal branding posts and infographics.
"Mikey and his team are exceptional at what they do. Their strategic insight, combined with a genuine passion for helping us grow, makes them more than just content partners, they’re an integral part of our success."
Matthieu Douziech
Founding Partner @Harpoon
The content was distributed across 3 profiles
Matthieu, Founding Partner
Focused on Executive Search, Talent & Culture Strategy for Global Groups
Eduardo Mendes
Focused on Strategic HR Leadership and Innovative Talent Management
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The Company Page
Repurpose the best performing content on HR, Talents, and Company Culture.
Consistent presence on LinkedIn across the entire org
We keep every profile on your team active, aligned, and visible so your brand isn't just one person's LinkedIn, it's a coordinated presence your audience can't ignore.
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3 objectives for Harpoon
01 / Thought leadership
Position Harpoon's executives as go-to experts selling through visual thought leadership content.
02 / LinkedIn reach
Drive higher engagement and impressions with infographics designed for LinkedIn's algorithm.
03 / Monthly system
Turn existing content assets into scroll-stopping visuals through a repeatable monthly process.
What we did
Three types of content we built for Harpoon.
Type 01
Team content
Behind-the-scenes moments, team photos, and real stories from inside your company.
We turn your culture into content that makes people want to work with you and for you.
Type 02
Personal branding posts
We turn your C-levels and employees into industry leaders on LinkedIn, with personal branding content that generates authority and trust.
Type 03
HR infographics
We distill complex tools, processes, and technical concepts into clear, visual breakdowns your audience actually understands and bookmarks.
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