Case Study: How we helped Harpoon become the go-to-expert for HR with 3 personal brands

ContentPath built a repeatable content engine for Harpoon's leadership team, turning their insights into high-performing personal branding posts and infographics.

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Get visible, show your expertise, build authority, and get leads on LinkedIn

Reach thousands of people.

Generate inbound leads.

Get better outbound reply rates.

Build trust at scale.

Answer objections on autopilot.

Hire efficiently.

"Mikey and his team are exceptional at what they do. Their strategic insight, combined with a genuine passion for helping us grow, makes them more than just content partners, they’re an integral part of our success."

Review - Karan Jain
Matthieu Douziech
Founding Partner @Harpoon

The content was distributed across 3 profiles

"Visual representation of a LinkedIn network, connecting diverse professionals across industries. Highlights the power of LinkedIn for global networking and collaboration."
Matthieu, Founding Partner
Focused on Executive Search, Talent & Culture Strategy for Global Groups

Leverage LinkedIn’s vast network to amplify your content and get in front of decision-makers who matter to your business.

"LinkedIn lead generation interface showing search results with professional profiles. Includes lead engagement insights for targeted business development."
Eduardo Mendes

Attract high-quality leads who are already interested in your expertise, reducing the need for cold outreach.

Focused on Strategic HR Leadership and Innovative Talent Management
"Profile analytics view displaying connections, profile views, and audience demographics such as Marketing Specialists and Business Strategists. Includes social engagement metrics for professional outreach."
The Company Page

Establish authority in your industry with consistent, value-driven posts that nurture trust across your network.

Repurpose the best performing content on HR, Talents, and Company Culture.

Consitent Presence on LinkedIn Across the Entire Org

We keep every profile on your team active, aligned, and visible so your brand isn't just one person's LinkedIn, it's a coordinated presence your audience can't ignore.

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"Co-founder (Pierre Herubel) and LinkedIn growth expert with 125K followers and 45M views. Passionate about creating impactful B2B marketing content that educates, inspires, and delivers results."

3 Objectives for Harpoon


Objective 1: Position Harpoon's executives as go-to experts selling through visual thought leadership content.

‍Objective 2: Drive higher engagement and impressions with infographics designed for LinkedIn's algorithm.

‍Objective 3: Turn existing content assets into scroll-stopping visuals through a repeatable monthly process.

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Type 01

Team Content

Behind-the-scenes moments, team photos, and real stories from inside your company. We turn your culture into content that makes people want to work with you and for you.

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"Animated GIF showcasing LinkedIn profile insights for a Sales Director, including expertise in B2B sales, marketing, and growth strategy. Highlights audience metrics, engagement analytics, and professional expertise visualization."
Type 02

Personal Branding Posts

We turn your C-levels and employees into industry leaders on LinkedIn, with personal branding content that generates authority and trust.

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"Interactive animation demonstrating LinkedIn post creation tools, including options for polls, photos, and documents. Features a content calendar with diverse post formats such as text, video, and infographic posts."
Type 03

HR Infographics

We distill complex tools, processes, and technical concepts into clear, visual breakdowns your audience actually understands and bookmarks.

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"Animated GIF illustrating LinkedIn lead generation and export to a spreadsheet. Highlights user profiles, professional details, and seamless integration for lead management."
NayaOne case study showing a 38X boost in LinkedIn performance from daily thought leadership content.Harpoon case study highlighting improved digital presence through content alignment, profile optimization, and lead tracking.Primelis case study on scaling thought leadership across the leadership team to boost LinkedIn visibility and industry authority.

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"Discover how to boost LinkedIn content performance with actionable insights. This image highlights a LinkedIn post with colorful analytics showcasing interactions and engagement metrics, perfect for tracking the success of your professional outreach.""Engage your audience on LinkedIn with compelling content that builds trust and authority. Showcase expertise through posts like this example, where reactions such as likes, hearts, and insights demonstrate the power of engaging with your professional community."
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