Case Study: How we helped Primelis launch a team LinkedIn strategy across 5 personal brands

Over 12 months, ContentPath built a full LinkedIn content engine for Primelis. We turned their leadership team's expertise into a consistent presence across 5 personal brands, and identified hundreds of ICP-fit engagement.

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Get visible, show your expertise, build authority, and get leads on LinkedIn

Reach thousands of people.

Generate inbound leads.

Get better outbound reply rates.

Build trust at scale.

Answer objections on autopilot.

Hire efficiently.

“Having worked with some of the most incredible brands in the world, we know what great partnerships look like. Content Path isn’t just another content agency. They are a true partner, balancing creativity and consistency with an understanding of what actually drives results...”

Review - Karan Jain
Asher Charbit
Co-Founder @Primelis

The Infographics were distributed across 6 profiles

"Visual representation of a LinkedIn network, connecting diverse professionals across industries. Highlights the power of LinkedIn for global networking and collaboration."
Asher, the CGO
Content focused on revenue growth topics and international expansion.

Leverage LinkedIn’s vast network to amplify your content and get in front of decision-makers who matter to your business.

"LinkedIn lead generation interface showing search results with professional profiles. Includes lead engagement insights for targeted business development."
Cyril, the CEO

Attract high-quality leads who are already interested in your expertise, reducing the need for cold outreach.

Content focused on marketing strategy and the future of digital marketing.
"Profile analytics view displaying connections, profile views, and audience demographics such as Marketing Specialists and Business Strategists. Includes social engagement metrics for professional outreach."
Paul, Amazon Ads Expert

Establish authority in your industry with consistent, value-driven posts that nurture trust across your network.

Content focused on technical amazon ads tips and paid ads frameworks.
"Visual representation of a LinkedIn network, connecting diverse professionals across industries. Highlights the power of LinkedIn for global networking and collaboration."
Charlotte, the CRMO
Content focused on full funnel marketing and marketing tactics.

Leverage LinkedIn’s vast network to amplify your content and get in front of decision-makers who matter to your business.

"Visual representation of a LinkedIn network, connecting diverse professionals across industries. Highlights the power of LinkedIn for global networking and collaboration."
Daniel, CEO Brazil
Content focused on Primelis Brazil and digital marketing.

Leverage LinkedIn’s vast network to amplify your content and get in front of decision-makers who matter to your business.

"Visual representation of a LinkedIn network, connecting diverse professionals across industries. Highlights the power of LinkedIn for global networking and collaboration."
The Company Page
Content focused on company updates and transveral marketing content.

Leverage LinkedIn’s vast network to amplify your content and get in front of decision-makers who matter to your business.

Engagement Tracking for Signals and Warm Outbound

We track engagement to inform who is engaging with the content and to detect ICP-fit engagers. This allows us to run warm outbound campaigns with DMs, emails, and ads.

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"Co-founder (Pierre Herubel) and LinkedIn growth expert with 125K followers and 45M views. Passionate about creating impactful B2B marketing content that educates, inspires, and delivers results."

3 Results for Primelis

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‍Result 1: Authority Positioned Primelis executives as the go-to experts in performance marketing.

‍Result 2: ICP-fit engagement Drove consistent engagement from marketing directors, CMOs, and growth leaders.

‍Result 3: Content flywheel Built a repeatable monthly content system across 5 personal brands.

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Type 01

Personal Branding Posts

We turn your C-levels and employees into industry leaders on LinkedIn, with personal branding content that generates authority and trust.

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"Animated GIF showcasing LinkedIn profile insights for a Sales Director, including expertise in B2B sales, marketing, and growth strategy. Highlights audience metrics, engagement analytics, and professional expertise visualization."
Type 02

Technical Infographics

We distill complex tools, processes, and technical concepts into clear, visual breakdowns your audience actually understands and bookmarks.

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"Interactive animation demonstrating LinkedIn post creation tools, including options for polls, photos, and documents. Features a content calendar with diverse post formats such as text, video, and infographic posts."
Type 03

Market Analysis

We turn market data, trends, and technical concepts into sharp LinkedIn content that positions your team as the forward thinkers your industry follows.

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"Animated GIF illustrating LinkedIn lead generation and export to a spreadsheet. Highlights user profiles, professional details, and seamless integration for lead management."
NayaOne case study showing a 38X boost in LinkedIn performance from daily thought leadership content.Harpoon case study highlighting improved digital presence through content alignment, profile optimization, and lead tracking.Primelis case study on scaling thought leadership across the leadership team to boost LinkedIn visibility and industry authority.

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Let’s make LinkedIn work for your business

You’re just one step away from turning your LinkedIn into a powerful growth engine.

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"Discover how to boost LinkedIn content performance with actionable insights. This image highlights a LinkedIn post with colorful analytics showcasing interactions and engagement metrics, perfect for tracking the success of your professional outreach.""Engage your audience on LinkedIn with compelling content that builds trust and authority. Showcase expertise through posts like this example, where reactions such as likes, hearts, and insights demonstrate the power of engaging with your professional community."
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