Case Study

How we helped Lemlist launch a team LinkedIn strategy across 5 personal brands

Over 12 months, ContentPath built a full LinkedIn content engine for Primelis.

We turned their leadership team's expertise into a consistent presence across 5 personal brands, and identified hundreds of ICP-fit engagement.

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“Having worked with some of the most incredible brands in the world, we know what great partnerships look like. Content Path isn’t just another content agency. They are a true partner, balancing creativity and consistency with an understanding of what actually drives results...”

Asher Charbit

Co-Founder @Primelis

The infographics were distributed across 6 profiles

Asher, the CGO

Content focused on revenue growth topics and international expansion.

Cyril, the CEO

Content focused on marketing strategy and the future of digital marketing.

Paul, Amazon ads expert

Content focused on technical amazon ads tips and paid ads frameworks.

Charlotte, the CRMO

Content focused on full funnel marketing and marketing tactics.

Daniel, CEO Brazil

Content focused on Primelis Brazil and digital marketing.

The company page

Content focused on company updates and transveral marketing content.

Engagement tracking for signals and warm outbound

We track engagement to inform who is engaging with the content and to detect ICP-fit engagers. This allows us to run warm outbound campaigns with DMs, emails, and ads.

3 results for Primelis

01 / Authority

Positioned Primelis executives as the go-to experts in performance marketing.

02 / ICP-fit engagement

Drove consistent engagement from marketing directors, CMOs, and growth leaders.

03 / Content flywheel

Built a repeatable monthly content system across 5 personal brands.

What we did

Three types of content we built for Primelis.

Type 01

Personal branding posts

We turn your C-levels and employees into industry leaders on LinkedIn, with personal branding content that generates authority and trust.

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Primelis LinkedIn Posts - ContentPath Case Study

Type 02

Technical infographics

We distill complex tools, processes, and technical concepts into clear, visual breakdowns your audience actually understands and bookmarks.

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Type 03

Market analysis

We turn market data, trends, and technical concepts into sharp LinkedIn content that positions your team as the forward thinkers your industry follows.

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NayaOne case study showing a 38X boost in LinkedIn performance from daily thought leadership content.

Primelis case study on scaling thought leadership across the leadership team to boost LinkedIn visibility and industry authority.

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