Case Study: How we helped Scalezia Get Leads with a LinkedIn Strategy across 4 personal brands

Over 10 months, ContentPath built a full LinkedIn content engine for Scalezia. We turned their leadership team's expertise into a consistent presence across 4 personal brands, and identified hundreds of ICP-fit engagement.

Get visible, show your expertise, build authority, and get leads on LinkedIn

Reach thousands of people.

Generate inbound leads.

Get better outbound reply rates.

Build trust at scale.

Answer objections on autopilot.

Hire efficiently.

"The carousel from yesterday got 9,000 impressions and it's generating leads for us right now."

Review - Karan Jain
Benoit Dubos
CEO @Scalezia

The content was distributed across 6 channels

"Visual representation of a LinkedIn network, connecting diverse professionals across industries. Highlights the power of LinkedIn for global networking and collaboration."
Benoit, CEO
Content focused on marketing strategy and revenue growth topics.

Leverage LinkedIn’s vast network to amplify your content and get in front of decision-makers who matter to your business.

"LinkedIn lead generation interface showing search results with professional profiles. Includes lead engagement insights for targeted business development."
Flavien

Attract high-quality leads who are already interested in your expertise, reducing the need for cold outreach.

Content focused on cold calling, social selling, and sales.
"Profile analytics view displaying connections, profile views, and audience demographics such as Marketing Specialists and Business Strategists. Includes social engagement metrics for professional outreach."
Jules

Establish authority in your industry with consistent, value-driven posts that nurture trust across your network.

Content focused on 0 to $10k/mo tips, solopreneurship, early stage business.
"Visual representation of a LinkedIn network, connecting diverse professionals across industries. Highlights the power of LinkedIn for global networking and collaboration."
Christian, COO
Content focused on SME marketing strategy and planning.

Leverage LinkedIn’s vast network to amplify your content and get in front of decision-makers who matter to your business.

"Visual representation of a LinkedIn network, connecting diverse professionals across industries. Highlights the power of LinkedIn for global networking and collaboration."
Company Page
Repurpose the best performing content on the company page.

Leverage LinkedIn’s vast network to amplify your content and get in front of decision-makers who matter to your business.

"Visual representation of a LinkedIn network, connecting diverse professionals across industries. Highlights the power of LinkedIn for global networking and collaboration."
The Newsletter
Repurpose the best performing content in the newsletter.

Leverage LinkedIn’s vast network to amplify your content and get in front of decision-makers who matter to your business.

4 Personal Brands,
Instantly Recognizable

We build a consistent visual identity for each person on your team. So every carousel, infographic, and post is instantly recognizable as theirs. Same style, same colors, same feel across every piece of content, every week.

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Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
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"Co-founder (Pierre Herubel) and LinkedIn growth expert with 125K followers and 45M views. Passionate about creating impactful B2B marketing content that educates, inspires, and delivers results."

3 Results for Scalezia


Result 1: Authority Positioned Scalezia executives as the go-to experts in performance marketing.

Result 2: ICP-fit engagement Drove consistent engagement from marketing directors, CMOs, and growth leaders.

Result 3: Content flywheel Built a repeatable monthly content system across 5 personal brands.

Type 01

Multipurpose Carousels

We craft multi-slide narratives that walk your audience through a problem, a process, or a transformation (built to keep them swiping).

"Animated GIF showcasing LinkedIn profile insights for a Sales Director, including expertise in B2B sales, marketing, and growth strategy. Highlights audience metrics, engagement analytics, and professional expertise visualization."
Type 02

Coherent Infographics Library

We distill complex tools, processes, and technical concepts into clear, visual breakdowns your audience actually understands and bookmarks.

"Interactive animation demonstrating LinkedIn post creation tools, including options for polls, photos, and documents. Features a content calendar with diverse post formats such as text, video, and infographic posts."
Type 03

Newsletter Repurposing

We take your top-performing content, the posts that drove the most reach, saves, and replies, and transform them into polished newsletter editions.

"Animated GIF illustrating LinkedIn lead generation and export to a spreadsheet. Highlights user profiles, professional details, and seamless integration for lead management."
Type 04

Personal Branding Posts

We turn your C-levels and employees into industry leaders on LinkedIn, with personal branding content that generates authority and trust.

"Animated GIF illustrating LinkedIn lead generation and export to a spreadsheet. Highlights user profiles, professional details, and seamless integration for lead management."
NayaOne case study showing a 38X boost in LinkedIn performance from daily thought leadership content.Harpoon case study highlighting improved digital presence through content alignment, profile optimization, and lead tracking.Primelis case study on scaling thought leadership across the leadership team to boost LinkedIn visibility and industry authority.

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