Case Study

How we helped Lemlist get leads with a LinkedIn strategy across 4 personal brands

Over 10 months, ContentPath built a full LinkedIn content engine for Scalezia.

We turned their leadership team's expertise into a consistent presence across 4 personal brands, and identified hundreds of ICP-fit engagement.

"The carousel from yesterday got 9,000 impressions and it's generating leads for us right now."
Review - Karan Jain
Benoit Dubos
CEO @Scalezia

The content was distributed across 6 channels

Benoit, CEO

Benoit, CEO

Content focused on marketing strategy and revenue growth topics.

Leverage LinkedIn’s vast network to amplify your content and get in front of decision-makers who matter to your business.

Flavien

Flavien

Content focused on cold calling, social selling, and sales.
Jules

Establish authority in your industry with consistent, value-driven posts that nurture trust across your network.

Jules

Content focused on 0 to $10k/mo tips, solopreneurship, early stage business.
Christian, COO

Establish authority in your industry with consistent, value-driven posts that nurture trust across your network.

Christian, COO

Content focused on SME marketing strategy and planning.
Scalezia logo

Establish authority in your industry with consistent, value-driven posts that nurture trust across your network.

The company page

Repurpose the best performing content on the company page.
Scalezia logo

Establish authority in your industry with consistent, value-driven posts that nurture trust across your network.

The newsletter

Repurpose the best performing content in the newsletter.

4 personal brands, instantly recognizable

We build a consistent visual identity for each person on your team. So every carousel, infographic, and post is instantly recognizable as theirs. Same style, same colors, same feel across every piece of content, every week.

Scalezia LinkedIn case study - ContentPath Case study Scalezia LinkedIn case study - ContentPath Case study Scalezia LinkedIn case study - ContentPath Case study Scalezia LinkedIn case study - ContentPath Case study
Student's content examples
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Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
Student's content examples
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3 results for Scalezia

01 / Authority
Positioned Scalezia executives as the go-to experts in performance marketing.
02 / ICP-fit engagement
Drove consistent engagement from marketing directors, CMOs, and growth leaders.
03 / Content flywheel
Built a repeatable monthly content system across 5 personal brands.

What we did

Four types of content we built for Scalezia.

Type 01

Multipurpose carousels

We craft multi-slide narratives that walk your audience through a problem, a process, or a transformation (built to keep them swiping).

Scalezia LinkedIn Posts - ContentPath Case Study
Type 02

Coherent infographics library

We distill complex tools, processes, and technical concepts into clear, visual breakdowns your audience actually understands and bookmarks.

Scalezia LinkedIn Posts - ContentPath Case Study
Type 03

Newsletter repurposing

We take your top-performing content, the posts that drove the most reach, saves, and replies, and transform them into polished newsletter editions.

Scalezia LinkedIn Posts - ContentPath Case Study
Type 04

Personal branding posts

We turn your C-levels and employees into industry leaders on LinkedIn, with personal branding content that generates authority and trust.

Scalezia LinkedIn Posts - ContentPath Case Study
NayaOne case study showing a 38X boost in LinkedIn performance from daily thought leadership content.Harpoon case study highlighting improved digital presence through content alignment, profile optimization, and lead tracking.Primelis case study on scaling thought leadership across the leadership team to boost LinkedIn visibility and industry authority.

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Let’s make LinkedIn work for your business

You’re just one step away from turning your LinkedIn into a powerful growth engine.

"Discover how to boost LinkedIn content performance with actionable insights. This image highlights a LinkedIn post with colorful analytics showcasing interactions and engagement metrics, perfect for tracking the success of your professional outreach.""Engage your audience on LinkedIn with compelling content that builds trust and authority. Showcase expertise through posts like this example, where reactions such as likes, hearts, and insights demonstrate the power of engaging with your professional community."