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Case Study
How we helped Lemlist increase engagement by 30% across 3 personal brands
ContentPath built a repeatable content engine for lemlist's leadership team, turning their insights into high-performing infographics. The system was then transferred to lemlist's in house team.
"ContentPath helped us to create awesome infographics and distribute them on LinkedIn across 3 personal brands at lemlist (with engagement up 30% compared to our average)"
Domitille de Saint-Exupéry
CMO @lemlist
The infographics were distributed across 3 profiles
Domitille, the CMO
With a strong focus on story telling and carrousels, she led the project.
Charles, the CEO
With an emphasis on lemlist as a growing business in the GTM tech industry.
Erwan, the VP Growth
With a clear positioning on technical cold emailing tips for B2B business.
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3 objectives for Lemlist
01 / Thought leadership
Position lemlist's executives as go-to experts in B2B sales through visual thought leadership content.
02 / LinkedIn reach
Drive higher engagement and impressions with infographics designed for LinkedIn's algorithm.
03 / Monthly system
Turn existing content assets into scroll-stopping visuals through a repeatable monthly process.
What we did
Three types of content we built for Lemlist.
Type 01
Animated Infographics
We turn your expertise into scroll-stopping visual content like cheat sheets, frameworks, and data breakdowns that your audience saves and shares.
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Type 02
Storytelling carrousels
We craft multi-slide narratives that walk your audience through a problem, a process, or a transformation (built to keep them swiping).
Type 03
Technical infographics
We distill complex tools, processes, and technical concepts into clear, visual breakdowns your audience actually understands and bookmarks.
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