Case Study: How we helped Lemlist increase engagement by 30% across 3 personal brands

ContentPath built a repeatable content engine for lemlist's leadership team, turning their insights into high-performing infographics. The system was then transferred to lemlist's in house team.

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"ContentPath helped us to create awesome infographics and distribute them on LinkedIn across 3 personal brands at lemlist (with engagement up 30% compared to our average)"

Review - Karan Jain
Domitille de Saint-Exupéry
CMO @lemlist

The Infographics were distributed across 3 profiles

"Visual representation of a LinkedIn network, connecting diverse professionals across industries. Highlights the power of LinkedIn for global networking and collaboration."
Domitille, the CMO
With a strong focus on story telling and carrousels, she led the project.

Leverage LinkedIn’s vast network to amplify your content and get in front of decision-makers who matter to your business.

"LinkedIn lead generation interface showing search results with professional profiles. Includes lead engagement insights for targeted business development."
Charles, the CEO

Attract high-quality leads who are already interested in your expertise, reducing the need for cold outreach.

With an emphasis on lemlist as a growing business in the GTM tech industry.
"Profile analytics view displaying connections, profile views, and audience demographics such as Marketing Specialists and Business Strategists. Includes social engagement metrics for professional outreach."
Erwan, the VP Growth

Establish authority in your industry with consistent, value-driven posts that nurture trust across your network.

With a clear positioning on technical cold emailing tips for B2B business.
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"Co-founder (Pierre Herubel) and LinkedIn growth expert with 125K followers and 45M views. Passionate about creating impactful B2B marketing content that educates, inspires, and delivers results."

3 Objectives for lemlist


Objective 1: Position lemlist's executives as go-to experts in B2B sales through visual thought leadership content.
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‍Objective 2: Drive higher engagement and impressions with infographics designed for LinkedIn's algorithm.

‍Objective 3: Turn existing content assets into scroll-stopping visuals through a repeatable monthly process.

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Type 01

Animated Infographics

We turn your expertise into scroll-stopping visual content like cheat sheets, frameworks, and data breakdowns that your audience saves and shares.

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"Animated GIF showcasing LinkedIn profile insights for a Sales Director, including expertise in B2B sales, marketing, and growth strategy. Highlights audience metrics, engagement analytics, and professional expertise visualization."
Type 02

Storytelling Carrousels

We craft multi-slide narratives that walk your audience through a problem, a process, or a transformation (built to keep them swiping).

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"Interactive animation demonstrating LinkedIn post creation tools, including options for polls, photos, and documents. Features a content calendar with diverse post formats such as text, video, and infographic posts."
Type 03

Technical Infographics

We distill complex tools, processes, and technical concepts into clear, visual breakdowns your audience actually understands and bookmarks.

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"Animated GIF illustrating LinkedIn lead generation and export to a spreadsheet. Highlights user profiles, professional details, and seamless integration for lead management."
NayaOne case study showing a 38X boost in LinkedIn performance from daily thought leadership content.Harpoon case study highlighting improved digital presence through content alignment, profile optimization, and lead tracking.Primelis case study on scaling thought leadership across the leadership team to boost LinkedIn visibility and industry authority.

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"Discover how to boost LinkedIn content performance with actionable insights. This image highlights a LinkedIn post with colorful analytics showcasing interactions and engagement metrics, perfect for tracking the success of your professional outreach.""Engage your audience on LinkedIn with compelling content that builds trust and authority. Showcase expertise through posts like this example, where reactions such as likes, hearts, and insights demonstrate the power of engaging with your professional community."
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