Case Study

How we helped Lemlist repurpose their resources into viral LinkedIn infographics

How we transformed Semrush's content assets into a LinkedIn visual engine, creating 55 pieces in 6 months, and reaching 1,951 reactions on a single post.

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"ContentPath helped us turn our content into high-performing LinkedIn visuals, consistently. Smooth process, great quality, and the results spoke for themselves. Loved working with this team."

Review - Karan Jain

Daniela Pineda

Campaign Manager @Semrush

Content creation engine for viral LinkedIn infographics

We helped Semrush go viral consistently with LinkedIn infographics.

Primelis LinkedIn - ContentPath Case study

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3 results for Semrush

01 / Content Repurposing

Helped Semrush to build a system that turns long form content into short form LinkedIn posts.

02 / Viral Infographics

Created a library of visuals (carousels, infographics, GIFs) that created thousands of engagements.

03 / Company Page Impressions

This allowed Semrush to find a winning format to generate visibility for their company page.

What we did

Three types of content we built for Semrush.

Type 01

Animated infographics

We turn your expertise into scroll-stopping visual content like cheat sheets, frameworks, and data breakdowns that your audience saves and shares.

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ColdIQ LinkedIn Posts - ContentPath Case Study

Type 02

Engaging carousels

We craft multi-slide narratives that walk your audience through a problem, a process, or a transformation (built to keep them swiping).

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Scalezia LinkedIn Posts - ContentPath Case Study

Type 03

Creative animations

We experiment new formats like illustrations, GIFs, workflows animations and carousels to find new way to generate engagement.

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Scalezia LinkedIn Posts - ContentPath Case Study

NayaOne case study showing a 38X boost in LinkedIn performance from daily thought leadership content.

Primelis case study on scaling thought leadership across the leadership team to boost LinkedIn visibility and industry authority.

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"Discover how to boost LinkedIn content performance with actionable insights. This image highlights a LinkedIn post with colorful analytics showcasing interactions and engagement metrics, perfect for tracking the success of your professional outreach."

"Engage your audience on LinkedIn with compelling content that builds trust and authority. Showcase expertise through posts like this example, where reactions such as likes, hearts, and insights demonstrate the power of engaging with your professional community."